As churches contend with the digital age, many now use video church announcements. It’s a basic way for them to reach out to those who missed a service or cannot attend regularly.
Of course, embracing streaming video comes with its own pitfalls, and filming anything in a way that captures attention often proves difficult.
Keep reading, and we’ll give you some ideas for filming church announcements that people will actually watch.
Make Sure Your Equipment Is in Working Order
Most churches record on-site. Many large churches do this because they’re already set up to record on-site! Smaller churches typically opt for on-site filming as a practical cost-saving measure.
In either case, make sure your equipment is in working order. That doesn’t just mean that everything powers on, but that the components talk to each other. After all, there’s almost nothing worse than discovering you can’t save the sound or video to your hard drive on recording day.
If you’re not sure about your equipment or just want an occasional second opinion, you can call in a pro to check out your setup.
Get Your Audio in Order
Are you saying something like, “Audio? I thought this was about video!”
Audio is the unsung hero for any kind of video production. Ever watch a video on YouTube and find yourself straining to hear what people are saying? Ever had the soundtrack overwhelm your eardrums in a movie?
That means that there was a problem with either the mixing or mastering. Think of mixing as assembling the individual audio tracks, like someone speaking or the background music. Mastering is the process of polishing all of that audio so it flows well together.
Get these wrong… and the audio becomes a distraction or an annoyance. Get them right… and the audio fuses seamlessly into the experience, as it should!
The right mixing and mastering will let people focus on the message.
Whether it’s a photograph or a video, you need the right lighting. It’s called three-point lighting, which includes the following:
- Fill lighting
- Key lighting
The object of this technique is the removal of shadows. It also helps create some contour and distinguish your speaker from the background.
The 5 B’s
There’s an old chestnut in the world of public speaking called “the 5 B’s.” It stands for “Be brief brother, be brief.”
It’s easy to fall prey to the temptation to list every prayer request or go into depth on every program.
That’s a good way to lose your audience. Focus the lion’s share of attention on the handful of issues or events that affect your entire congregation.
Don’t park someone in front of the camera and let them talk for three minutes. That’s dull.
If you’re set up for it, use animations or graphics to liven things up. Not set up for that? You can still breathe some life into your video with panning, high angles, or cutaway shots.
Parting Thoughts on Filming Church Announcements
Filming good church announcements is largely about the technical side of things.
You need equipment in good working order that works together. Spend time on audio mixing and mastering. Get dynamic with animations or different kinds of shots. Focus on key content.
Church House AV specializes in audio, video, and lighting for churches. For more information or to set up a service call, contact Church House AV today.